Exploring Brand Growth Strategies for a New Era
On January 15~16, 2024, “Brand Growth Strategy” hosted by Saimei Brand Management was held in Guangzhou Operation Center. Gathering a number of business leaders, hundreds of brand executives, supply chain partners in one hall, focusing on the new situation of the consumer industry, the development of new trends, and jointly discuss the new road and new prospects for the development of China's brands in the new era, in order to promote the high-quality development of China's economy to contribute to the power of branding empowerment.
“In the past 15 years, Saimei has served more than 5,000 brands, and now, I just want to serve 20 brands well!” Huo Cunqing, Chairman of Saimei Brand Management/Executive President of Saimei Group, recounted the initial intention of founding Saimei Brand Management. He said he wanted to summarize the management experience of brand development through the past experience of cooperation with more than 5,000 brands, so that the brand will take less detours.
Therefore, he created Saimei brand management platform, hoping that through this platform to the majority of the beauty industry to bring practical help, from the brand's basic disk combing to the final landing of the collection, Saimei established a perfect system, is committed to creating the world's largest NMN one-stop industrial empowerment platform.
Why are all selling products and services, some companies can be bigger and stronger, while others stop where they are?” Yu Fei, a senior mentor of Saimei Brand Business School, said that in this Internet era of advanced information, pure product thinking is only a dead end.
Because the development of the Internet, so that consumers and producers of information between the difference between lower, more transparent prices, the traditional product thinking is difficult to break out in this environment. Therefore, we need to change our thinking, the essence of business is the exchange of resources, win-win cooperation, to make the enterprise bigger, investment thinking is very important!
“The heart of a great nation, tell the story of the times” is the original intention of the ‘Age of Great Powers’ program, recording the story of China's entrepreneurship is taking place. Writing Chinese private enterprise tenacity, never say die, reform and innovation, adhere to the spirit of the times. It is also because Saimei brand management “second venture” to do a meaningful thing, the two sides coincide in concept, this cooperation is committed to Saimei NMN + one-stop brand empowerment platform establishment, in the future will witness the rise of countless Chinese brands!
“Whenever there is a major change in the business situation, it is an opportunity to reshuffle the wealth!” Hu Zhiqiang, founder of Saimei brand management, recounted his views on the difficulties and opportunities facing beauty industry brands in the context of the Internet era.
He pointed out that in today's information age beauty industry brands have to do two things: 1, get traffic; 2, in the process of getting traffic to build brand differentiation in the minds of consumers. In the course, a lot of dry content on brand building was shared.
If a good product can determine the market, then a good raw material can create momentum for the brand. NMN, a new raw material, is a cellular anti-aging raw material that is characterized by the joint layout and exclusive cooperation between Saimei Group x Red Sun Group x Longevity Harbor Group.
Has three global first: the purity of the first-99.99% capacity of the first annual output of 100 tons, the next five years is expected to exceed 5,000 tons; and has the largest NMN whole industry chain (from the native plant - nicotinamide synthesis - NMN purification - NMN products - NMN project landing services). From the powerful endorsement and the whole industry services can bring great empowerment to the brand, open the NMN cellular anti-aging billion red sea market!
The new era of fading dividends, rapid changes in consumer demand, competition is still fierce. Under the increasingly complex environment, her brand can indeed achieve 10-fold growth, with a national chain of 500 stores, with solid brand power through the cycle to achieve long-term growth.
He Yuping, Founder of Rhyme International and CEO of Saimei Brand Management, interacted with the brand bosses on the stage and said, “It's very simple to make a brand, you just need to use the right method and choose the right platform.” To start a business, you must go to the big river, and NMN is the most impactful track of anti-aging. Mr. He used his own personal experience and experience to continuously empower the brand side that came, open the brand's top business thinking with practical experience, and help the brand side to realize fast cash.
In the latter part of the meeting, Saimei brand management has laid out a 5-year project shocking release. Based on the super endorsement of NMN raw materials, a set of brand from the starting plate to land the transaction of the complete program system, in addition to the same value of the NMN product ingredients, but also contains an additional enterprise basic disk combing, product item construction, packaging design, product program output, education and training, investment promotion empowerment, etc., to help the brand to grow rapidly.
A choice is the beginning of a brand's success. After listening to the business model of Saimei, the brand side saw the great prospect of NMN anti-aging and decisively signed the contract on the spot to establish a long-term cooperative relationship!