Brand Growth Strategy and New Product Launch
On May 13-14, 2024, “Brand Growth Strategy” hosted by Saimei Brand Management was held in Guangzhou Operation Center. So far, our “Brand Growth Strategy” has been held for three periods, each of which is full of dry goods, effectively enhancing the cognitive pattern and thinking mode of brand leaders, and providing great help for subsequent brand management and brand growth!
In the first session of this course, the core tutor of Saimei Brand Management Business School - Xia Ziyang brings Saimei brand management business introduction to you. Talk about Saimei brand management for the industry brand business, so that all the brand side of the senior management to understand, Saimei brand management is what kind of existence.
At the same time, Mr. Xia also expressed his insights on the new situation and development trend of the consumer industry, discussing the new road and new prospects for the development of Chinese brands in the new era, and contributing to the brand empowerment for the promotion of high-quality development of China's economy.
“Building beauty industry people - casting the brand dream”, Saimei brand management chairman / Saimei Group Executive President Huo Cunqing, told the creation of Saimei brand management company's original intention, I hope to help the brand through their own efforts to help the brand better and faster development, so that the brand side to walk less, to solve the bottleneck of the brand's development, in the process of sharing, Mr. Huo with the During the sharing process, Mr. Huo discussed the current stage of the beauty industry development dynamics and industry trends, as well as brand creation and development of the various stages of the problems encountered and solutions, to a large extent, so that the brand side of the brand management has a clearer perception!
About how to realize the growth of the brand, is a lot of brand headaches, how to solve the bottleneck of brand development? The key lies in finding a breakthrough according to the brand's own business model. Saimei brand management CEO / brand management core mentor - Hu Zhiqiang pointed out: “Whenever there is a major change in the business situation, it is reshuffling the cards.
Today is the era of traffic, and business operations are all centered around “traffic” and “retention”. No matter what you do, as long as it's related to business, it's always a closed-loop logic to get traffic - do conversion - get users - and facilitate communication. Mr. Hu shared the core business logic of brand growth and the core method of brand growth and system framework construction method around this idea.
If a good product can determine market sales, then good raw materials can give the brand great potential. Saimei brand management integrates the industry upstream and downstream industry chain resources, the layout of NMN super IP raw materials, in order to create differentiated products for the brand.
Has three global first -: the first 99.99% purity, production capacity of the first annual output of 100 tons, the next five years is expected to exceed 5,000 tons; and has the largest NMN whole industry chain (from native plants - nicotinamide synthesis - NMN purification - NMN products - NMN project landing services). From the powerful endorsement and the whole industry services can bring great empowerment to the brand, open the NMN cellular anti-aging billion red sea market!
The second day of the conference, ushered in the most concerned about the course “brand flow code”, this one on the Jitterbug explosive video to create a combat course, Saimei brand management flow tutor - Qi Fanbo, from the Jitterbug dissemination of the underlying logic of the core elements of the analysis of the explosive video, and from the manipulation of copywriting, photography, scripts, and other aspects of the contents of the detailed explanation for you to start, teach you how to create explosive video, and help brand traffic growth! Help brand traffic growth!
Saimei brand management after half a year of continuous research and testing, developed a new product - the way to water light, using the latest German technology DMI penetration technology, to solve the key problem of water light needle need to break the skin, to realize that at home does not break the skin, but also easy to do medical grade water light care.
Just like high fashion, it is tailored and designed according to the customer's needs, with uniqueness. The same goes for our skin, every face is unique. We realize that the solution to skin problems should be more meticulous and symptomatic. Respecting each person's inherent, unique skin characteristics in-depth understanding of the root cause of skin problems. Then, we choose the appropriate products according to the needs of the products to be different combinations and permutations, supporting the exclusive personal care program.
How to plan an explosive product?
Explosive thinking has become the absolute weapon of product breakthrough. In the era of stock, explosive planning is the core of marketing, promote explosive marketing, there is a single kill market opportunities!
Saimei brand management core tutor - He Yuping, from the explosive product business logic, explosive product to create the core ideas and other aspects of the content, to bring us a feast of thinking. The whole process is dry goods, from its business logic, to create a way to filter the judging criteria, as well as the listing of the explosive marketing, are listed many feasible methods.
At the end of the meeting, the project that Saimei brand management has laid out for 5 years was shockingly released. Based on the super endorsement of NMN raw materials to build a set of brand from the starting plate to the landing of the transaction of the complete program system, in addition to the same value of the NMN product ingredients, but also contains additional enterprise basic disk combing, product item construction, packaging design, product program output, education and training, investment promotion and other empowerment, to help the brand rapid growth.
By joining hands with brands time and again, we are more confident that we are on the right path. Saimei brand management has always been the leading thinking and perspective, integration of industry resources, to provide brands with a strong endorsement of empowerment, item planning, brand grooming, education and training, landing help.... ...Everything is to create a healthy ecosystem for the whole industry! Let the brand less detour, building the beauty industry, casting the brand dream!
